Part I:  How do I Sell my Horse?

We think the Internet is the fastest and most economical way to sell a horse. 
In the past, the most effective way to sell a decent Paint horse was to advertise in the APHA Journal.  The drawbacks to this type of advertising are the costs, ($300 for 1 month in the horses for sale section); the time factor involved, (a two month wait prior to publication); and the accompanying Internet ad on the APHA's web site, which is not user friendly.  There are no direct links from the APHA's Home Page. You have to hunt for Horses for Sale.  All ads are listed by name.  No photos show, until you click the name.  Most prospective buyers do not take the time to go through the entire list, so you lose an opportunity for a sale if your horse's name isn't in the first 20 listings. 

The most effective way to advertise today is to run an ad on the web with someone who has a "user friendly" site that gets lots of "hits" or visitors dropping by every day.  Most people who are serious about  horse shopping, shop on the Internet first because they can cover a lot ground without leaving their chair, and remain anonymous until they find a serious prospect.

Part II:  Why should I use your services?

1.  We are professional horsemen who have been selling horses successfully for over 30 years.

The Stallings name has always been synonymous with quality Paint horses.  We have been brokering the sales of horses successfully for many years.  Horses are not a sideline for us.  They are our business.  In addition to showcasing your horse on our web site, we network with other owners, trainers and brokers to sell your horse quickly so you will continue to use our services and recommend our web site to your friends.  Depending upon the relevant market and current economy, selling a horse can take a lot of time, expertise and effort to ensure that everyone involved is satisfied with all aspects of the sale itself. 

Most "horses for sale" sites only sell you a bit of space for a picture and text.  They are making their money from selling web site space, not sales commissions.  Your horse is just one of hundreds on their site and they do nothing but give you a tiny space.  With that aside,  these sites have to have the power to draw prospective buyers to their site in the first place.  Our web site generally comes up on the first page of the major search engines when you type in "Paint horses for Sale" and that's why we get a lot of visitors.

2.  We get results because we work at selling your horses whether we're at the ranch or at the horse shows every weekend.  Interested buyers are always asking if we have something to sell and we get a lot of "traffic" through our ranch and web site. 

3.  We have an extremely tough Consignment Contract that attracts buyers because buyers and sellers alike are assured that we will not knowingly take an unsound or unsuitable horse to sell and we try to cover every contingency so that all parties are informed about the particulars of the sale itself.


Part III:  How to sell a horse on Consignment?

1.  Carefully read, complete and sign the Consignment Contract.
2.  Send us the Contract, a $50 set up fee and a copy of the horse's papers.
3.  Send us all relevant vet, history and show information concerning the horse.
4.  Include good clear photographs of the horse that look professional.

Important things to think about:
1.  The Consignor should not expect the Broker to price their horse. 
2.  The Consignor should give the Broker an exclusive time to sell the horse.
3.  The Consignor should tell the Broker the price they are asking for the horse. 
4.  The Consignor should be prepared to pay the Broker a 10% sales commission.
5.  The Consignor should not change the asking price for at least 30 days.
6.  The Consignor always has the option of changing the horse's asking price if the horse has not sold in 30 days.  The Consignor can raise the asking price if the horse has earned more awards or points during this time, or lower the asking price if they really want to sell the horse quickly, or feel that they might have overpriced the horse in the first place.  It is always a good idea to have the horse appraised for its current fair market value if the Consignor is unsure of what the animal is worth.

Why should I give the Broker an Exclusive Right to Sell my Horse?
The Consignor should be prepared to give the Broker an exclusive right to sell the horse for a reasonable amount of time or the Broker has no incentive to help you achieve your goals.  I am not going to waste my time trying to sell the same horse that a dozen other individuals are trying to market, and will only concentrate my efforts on horses that have contracted for our services.  A professional Broker will begin to network with all of their equine contacts, fellow trainers and other brokers to sell your horse.  Selling a horse takes a lot of time, expertise and effort.   Many sales take over a month to negotiate once you've found an interested party, and a lot of time is spent online and on the phone, answering questions and making arrangements.